Following a significant legal reversal, a national review panel has overturned a earlier ruling that prevented viewers in Australia from seeing recorded content of the shooting incident involving influencer Charlie Kirk. The appeal was lodged by Elon Musk's social media platform, arguing against an order sought by the online safety regulator.
Following the fatal shooting of Charlie Kirk at a US campus in last year, the eSafety commissioner petitioned the classification board to assess and rate the available footage. The board first determined the content was "refused classification", a rating that allowed the regulator to instruct platforms to restrict access to the posts for an Australian audience.
The platform X filed an appeal for two separate videos related to the Kirk incident. Additionally, it contested a comparable ban on another piece of footage—showing the assault of Iryna Zarutska on a train in Charlotte—which had likewise been classified as "unacceptable for distribution".
Arguing its case, X asserted that the footage in question contained only a short moment of violence with the weapon not shown. The company noted the footage was grainy and the focus shifted rapidly from the individual to the surrounding crowd.
X argued the video was not excessively detailed, gratuitous, or offensive, stating it served as a factual documentation of "a notorious public event of public importance that prompted extensive public discourse". The platform drew a parallel between the footage and the historic film of the JFK shooting.
Most members of the classification panel ultimately agreed that, "despite the terrible nature of the event," the video did not reach a level that was gratuitous, exploitative or offensive enough to justify a complete ban. The board suggested that a more detailed depiction with different editing might have resulted in a different ruling. Consequently, the board revised the rating of the videos to R18+.
A minority on the panel held a contrary view, arguing the post was "a shareable video for the likely purposes of amusement and/or benefit (such as engagement metrics)". This view stated the parallel with the Zapruder JFK film was invalid, as that footage was released years after the event, "after public sentiment regarding it had subsided".
Posting on its official policy channel, the platform welcomed the ruling.
"We challenged this decision to uphold free speech and the importance of access to information about matters of public significance. We remain dedicated to protecting these principles."
A spokesperson for the eSafety commissioner also welcomed the ruling, but pointed out that the revised classification now means platforms "must take steps to prevent R18+ material being displayed to Australians under 18".
Separately, the regulator has not issued take-down orders to platforms this week regarding disturbing videos from the recent Bondi beach terror attack circulating on social media. The regulator stated that while the content were distressing, they had not met the required standard for a "refused classification" rating.
Instead, the companies have been instructed to apply sensitive content labels and interstitials, such as blurring, on such content in line with their existing community guidelines.
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